Nancy and Jeff Lee started Etched-N-Concrete in March 2007 as a part time enterprise with hopes of allowing the couple to retire from their prior careers and achieve the dream of self employment. That dream came true in January 2008 as the couple devoted their full time energy to their new business.

Because decorative concrete engraving was new to their area, Nancy and Jeff found that much of their time getting started was spent explaining what they did. However that changed quickly when their local newspaper published a free "New Business Profile" about their new company.

Etched-N-Concrete is now growing at a fast pace. When asked what marketing techniques are making the difference, Nancy noted three:

1. Our trailer sets us apart. We convey a professional image and we have become used to being called on our cells from cars near us on the highway.

2. Promoting our service on Concrete Network .com – our investment in a web ad on ConcreteNetwork has created a situation where customers are looking for us vs. us looking for customers.

3. Customer Referrals from a job at a Health Care Center in their market which sees lots of traffic has helped tremendously.

Jeff and Nancy believe in customer service and remain committed to developing relationships. They employ a sunset rule in their business where every prospect and customer call is returned before they end their work day. Both shared that the keys to their success in closing jobs came down to:

Keeping the Presentation Simple For The Customer and Asking for the Business Before You Leave!

While many remain concerned with an economic slowdown, Etched-N-Concrete is more than holding its own! With a surge of residential patio and porch business, Nancy & Jeff have seen some slowness in customer decisions but no loss in business.

The prognosis for Etched-N-Concrete is strong with Jeff and Nancy continually adding new services and techniques to offer to their customers. Engrave-A-Crete salutes Nancy and Jeff Lee as a true success story.

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