Bob Nesbitt started Floor Covering Consultants after purchasing Engrave-A-Crete equipment in 1999. His plan was to grow his new decorative concrete engraving business while continuing to sell other floor covering. The plan quickly changed with the growth of his business and within months he was devoting 100% of his energy to his new enterprise.
Bob attests, "I'm in the floor covering business." He focuses on inside work because "Everyone needs a finished floor" and because hard surface interior flooring is on a growth trend. Bob's philosophy is that outside decorative concrete work may be a luxury while inside decorative floor work is an outstanding option for a necessity. He has also found that his crews and most importantly his customers enjoy being less impacted by weather because scheduling is easier and more dependable.

Bob is quick to point out that this does not mean that his business does not do outside work. To the contrary, Bob is proud of his cross sell/up sell record in growing jobs which were initially sourced by an inside floor referral. His up sell focus is normally a garage floor, porch, patio, pool deck, or walkway. Success here has improved the efficiency of Flooring Consultants crews as they move equipment less and leverage drying times of inside projects with secondary work on the job site.

Flooring Consultants has not invested in advertising for some time. Currently 100% of the work comes from referrals and the company now enjoys a 75% - 25% mix of business between residential and commercial customers respectively. When asked why he has been so successful with referrals Bob proudly noted that:

• We do good work and we make sure each and every customer is happy.
• We truly work to build relationships and rapport with people.
• Each customer always has my business cards on hand when someone asks them – "Who did this floor?"
• I have worked hard to be known personally in our service area.

Bob Nesbitt is delighted with the stability and consistency of Floor Covering Consultants. Bob recently said: "What economic slowdown - I am buiser than I have ever been!" Enrave-A-Crete salutes Bob Nesbitt and his team as a true success story.

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