Women Owning Decorative Concrete Engraving Businesses

An Emerging Trend

Over the last decade the number of majority owned women businesses has increased over 42%. There are now over 11 million businesses that are owned or controlled by women in the US.

Engrave-A-Crete has helped contribute to this trend.

Decorative concrete engraving work is easy, highly profitable, in demand and allows anyone to be artistic. In recent years the Engrave-A-Crete Discovery & Training Seminars have experienced an ever growing attendance of women aspiring to enter the Decorative Concrete Engraving Business.

These entrepreneurs enter the trade in many ways: as solo practitioners, as partners with husbands, as partners with sons and as partners with friends.

When asked why they chose Engrave-A-Crete their responses are consistent:

• THE EASE – Women have found that Engrave-A-Crete machines make the work easy and allow nearly anyone to complete every aspect of projects. There is no heavy lifting, mixing of cement and the machines are easy to operate. Specially designed Engrave-A-Crete machines literally do the hard work for them.
• POTENTIAL RETURN ON INVESTMENT (ROI) -Good business people “run the numbers”and these ladies have identified that the comparatively low cost of entry into the business can yield incredible returns over time.
• THE MARKET POTENTIAL – In our new economy, Americans will own their homes for a longer period than in past decades. This fact will fuel the historic post recession upward trend for home improvement investment. Research also shows that the majority of purchase decisions for home improvements are made by women. Women as entrepreneurs see the opportunity focus on selected markets in selected geographies. They feel uniquely prepared to sell woman to woman.
• THE ART – Decorative Concrete Engraving is ART. Whether a woman feels she is artistic or not, she can be successful with Engrave-A-Crete tools. Women see/have seen the opportunity to be “consultative floor designers”while fulfilling their personal desire for artistic expression.
• NICHE POTENTIAL – Women in the trade we have interviewed clearly identify the opportunity for specialization. Some focus on FAUX finish designs. Others enjoy financial reward with logo reproductions.

For examples of these emerging industry leaders, view the Engrave-A-Crete Success Stories including Tenya Ingalls and Nancy Lee.

If you are a woman looking for a new career, WELCOME HOME is engraved in concrete for you at Engrave-A-Crete!