Decorative Concrete Engraving Marketer’s Checklist

There’s little question that consumers and businesses are more selective in spending decisions these days. In this environment it’s easy to be influenced by negative news and justify doing less.

However, there are always winners and losers in every economic cycle. The key is to find the opportunities presented by the cycle and adjust your marketing and decisions to the cycle.

Now is the perfect time to revisit and refresh some old ideas and to consider some new approaches.

Below is a decorative concrete engraving checklist to help you with the decision making process:

• Maintain an organized and continuously updated list of e-mail addresses of customers, prospects, and referral sources and diligently e-mail photos of your most recent jobs to all contacts.
• Conclude every job with a personal walk through with your customer, provide a care and maintenance tips handout and request referrals of someone they know who could use your services.
• Volunteer to engrave an emblem or design in a high profile civic project supported by the majority of your community and have issued a press release to the local paper and business magazines about your effort.
• Develop and send a mailing to all Real Estate Brokers in your community reminding them of your service while emphasizing that landscaping enhancement increases curb appeal and is considered one of the higher ranking improvements a property owner may undertake to increase perceived value and asking price for their home.
• Participate in no less than one Home Improvement Show at your local civic center.
• Survey the pricing of your competitors and adjust your pricing accordingly.
• Ask each prospect where they found out about your service and then increase your attention/investment in the media/referral sources that has generated the largest DOLLAR VOLUME.
• Target neighborhoods where you have done work and generate a direct mail promotion pointing out where you have work that is visible.
• Update your brochures and web site with fresh pictures of your most recent work in the last 3 months. Mail the new brochures or e-mailed links of your new web site to all your prior customers and referral sources as an update and reminder.
• Devote at least 1 hour each week to calling prior prospects who have not purchased (old estimates) and prior customers.