How LinkedIn Helps You Promote Your Decorative Concrete Business

“LinkedIn” is more than your sweetheart’s daisy chain. It brings power to your decorative concrete  business. People link together through business, professional, and personal interest or acquaintance. LinkedIn says, “Over 60 million professionals use LinkedIn to exchange information, ideas and opportunities.”

LinkedIn is an online business networking group, kind of like your local BNI, so while you may very well pick up customers directly from LinkedIn, it’s most powerful at connecting you with other contractors who will need someone like you to be a goto-guy for decorative concrete services.

The links in this business to business chain are called CONNECTIONS. The connections aspect is a two-way street. When you become a part of someone’s network, they become a part of yours, connecting you with people whom you can help or people who can help you.

Remember, people like to help.

LinkedIn has a status which can be updated similar to Facebook, so you can inform your connections when you have finished a great decorative concrete job and tell them where to see pictures of the finished work.

The sweetest thing about a LinkedIn profile is the attraction the search engines have for the information you’ve published there. So, LinkedIn is a good way to take control of your online business/professional identity.

Your LinkedIn profile is formatted like a resume. You tell where you work now and places you’ve worked. Plus, you list where you went to school & special training you’ve received.

Your LinkedIn Connections can leave a recommendation for you which is like a cross between a testimonial and an online “thumbs-up.” You can leave recommendations for them as well.

Your decorative concrete customers can leave a recommendation for you too. You would be surprised how many of your customers are already members on LinkedIn.  Your doctor, dentist, kid’s teachers, accountant and many more people are members, and they would love to add you to their connections.

Besides giving your profile such great exposure, LinkedIn has groups devoted to every profession imaginable. There are over 260 groups that are focused on concrete,  such as:

• Decorative Concrete
• Decorative Concrete Professionals
• Women in Concrete.

Setting up a LinkedIn account is free and easy. Get started today and let one more social media tool promote your decorative concrete business while you are out there drivin’ a Mongoose.