How a Decorative Concrete Business Could Use Twitter

Twitter is one of the most hyped and least understood social media sites out there.

It’s also one of the most abused because it’s so easy to get an account, and even easier to post content, so people tend to post all kinds of inane information like: “Hey my cat just rolled over” or “I’m going to the bathroom, I’ll be right back.”

But as a decorative concrete business, Twitter can be a very powerful marketing platform for you.

This is because Twitter has a lot of authority with Google and the other search engines so when you post a tweet with appropriate keywords, then when people search for those keywords, the content you posted on Twitter can be at the top of the list.

So here are a few things you can use Twitter for as a marketing platform for your business.

Treat Twitter like an instant press release device that you control.

When you are working on a job, tweet about where you are and the type of job and invite people to come and see.

For example:

• “Come and see the driveway I’m staining and engraving in East Cobb – call me at 555-1212 and I’ll tell you how to get here.”
• “Look at these before and after pictures of the job I just finished.”
• “Just posted a before & after video of concrete floor I stained and engraved on YouTube: (link).
• “Special today only – free quote for your transforming your ugly concrete driveway into art: (link)

As long as you can keep it to 140 characters the possibilities are endless.

So don’t shy away from Twitter, start using it to direct traffic to your website, your Facebook page, or your YouTube channel.