Decorative Concrete Success Stories: Etched-N-Concrete

Nancy and Jeff Lee started Etched-N-Concrete in March 2007 as a part time enterprise with hopes of allowing the couple to retire from their prior careers and achieve the dream of self employment. That dream came true in January 2008 as the couple devoted their full time energy to their new business.

Because decorative concrete engraving was new to their area, Nancy and Jeff found that much of their time getting started was spent explaining what they did. However that changed quickly when their local newspaper published a free “New Business Profile” about their new company.

Etched-N-Concrete is now growing at a fast pace. When asked what marketing techniques are making the difference, Nancy noted three:

1. Our trailer sets us apart. We convey a professional image and we have become used to being called on our cells from cars near us on the highway.

2. Promoting our service on Concrete Network .com – our investment in a web ad on ConcreteNetwork has created a situation where customers are looking for us vs. us looking for customers.

3. Customer Referrals from a job at a Health Care Center in their market which sees lots of traffic has helped tremendously.

Be sure to read the rest of this Engrave-A-Crete Success Story at the Engrave-A-Crete website where you can read several more profiles of our successful Engrave-A-Crete University graduates.