Decorative Concrete | A Secret Blogging Pattern

Blogging is creating a ‘little visit’ with your customers. The secret blogging pattern is

• Keep Things Simple and Easy
• Do It.

Readers will be

• your present clients because they already like what you do.
• your future clients because the first readers told them or because they found you on the Internet.

Try to write 100 words, give or take a few. There are many free blogging platforms, and many of them have a word count tool and a pre-scheduling tool for your posts. When someone makes a comment, you will be notified by an email from your blogging platform. Then you can go to the blog to leave your response. You don’t have to keep checking to see if someone wrote a comment.

Your readers and the search engines will appreciate frequency more than a lengthy novel. Writing once a week would be absolutely great. Your dependable blogging tells readers a lot about you and your business, no matter what topic you choose.

A three line signature paragraph containing your contact information that you can add to every post reinforces your business no matter what the post is about.

If you’re thinking that it won’t take you very long to write all there is to say about your decorative concrete business, you may be right. But, you can write about many other things than just business.

Write about:

• Places to see
• Events to attend

in the area where you are traveling to install engraved concrete. Your customers share your enthusiasm for these same things. This is their community too.

Write about

• school events
• community events,
• attractions for visitors
• attractions that make your community a nice place to live,

Is a service group promoting a project or event? Write a bit about it. Holidays are ‘freebie’ topics that you can add to your list.

When someone tells you how much they enjoy reading about your community and your business, just smile because you have blogging secrets.