Get More Customers With Your Decorative Concrete Facebook Page
What started out as a site created by a bunch of college kids from Harvard has turned into a powerhouse site with upwards of 350 million users and a market value somewhere in the neighborhood of $15 billion.
Of those 350 million users, some of them are in your area and some of them have either been your customer, or are a potential customer of yours.
Starting a Facebook page is a great way to take advantage of the Facebook platform and start building an online relationship with your customers and potential customers.
Think of your Facebook page as a regular website for your business, but contained within a focused community.
Fill your page with information of your decorative concrete business and pictures of the work you’ve done, articles about how you’ve helped customers out of certain situations, etc.
Then encourage all of your family, friends and customers to be a “fan” of your page.
Once a person is a fan of your Facebook page, they can make comments about your work, and even post their own pictures and videos to your page.
Of course, you control who does and doesn’t post information, but the idea is, you are getting interaction with your decorative concrete engraving work from the Facebook community.
Encourage your customers to post their own photos, and videos of the work you’ve done for them and to write you testimonials to go along with the images.
Post your job schedule and invite people to come out and see you performing the work live.
Use your imagination, but use Facebook to get your business in front of your potential customers.
Ways to get traffic to your Facebook page include making Twitter posts about it, but you could also advertise your Facebook page through focused pay-per-click ads because Facebook has a pay-per-click (ppc) program similar to Google’s.
For a few pennies per click you could be getting traffic to your business’ Facebook page, or website.
The really nice thing about Facebook’s ppc program is that you really target your ads to only show up to those particular people who are most likely to be your customers.
You could tell Facebook to only show your ad to people who are within a particular age bracket, a particular income level and live in a particular area (Facebook derives all of this information from the persons Facebook profile).
Start using Facebook today as an effective marketing platform for your decorative concrete engraving business.


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